Original language | English |
---|---|
Title of host publication | The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry |
Editors | J.-P. Gaudillière, U. Thoms |
Place of Publication | London, Vermont |
Publisher | Pickering & Chattoo |
Publication date | 2015 |
Pages | 145 - 165 |
Publication status | Published - 2015 |