The Role of Moral Receptors and Moral Disengagement in the Conduct of Unethical Behaviors on Social Media

Christian W. Scheiner*

*Corresponding author for this work

Abstract

Within the last years, the perception of social media has dramatically changed in public opinion as the dark side of social media has become more and more visible. Previous research has tried to explain unethical behavior on social media with intrinsic and extrinsic motives. The main goal of this study is to develop and provide a conceptual model that links moral receptors with moral disengagement in the context of unethical behavior on social media. For that reason, a set of propositions are developed linking the moral receptors “harm/care,” “fairness/reciprocity,” “in-group/loyalty,” “authority/respect,” and “purity/sanctity” with moral disengagement in order to explain immoral conduct on social media.

Original languageEnglish
Title of host publicationHCII 2020: Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis
EditorsGabriele Meiselwitz
Number of pages14
Volume12194 LNCS
PublisherSpringer, Cham
Publication date10.07.2020
Pages335-348
ISBN (Print)978-3-030-49569-5
ISBN (Electronic)978-3-030-49570-1
DOIs
Publication statusPublished - 10.07.2020
Event22nd International Conference on Human-Computer Interaction - Copenhagen, Denmark
Duration: 19.07.202024.07.2020

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