Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Deutschen Sportwagenherstellers

Christian Scheiner; B. Mähler; Christian V. Baccarella; Kai Ingo Voigt

Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Deutschen Sportwagenherstellers

Translated title of the contribution: Technology Communication in Print Advertisments – a Content Analysis of Print Advertisments of a German Sport Car Manufacturer

Christian Scheiner, B. Mähler, Christian V. Baccarella, Kai Ingo Voigt

Institute of Entrepreneurship and Business Development

Translated title of the contribution	Technology Communication in Print Advertisments – a Content Analysis of Print Advertisments of a German Sport Car Manufacturer
Original language	German
Publication status	Published - 2013
Event	12th International Marketing Trends Conference - Paris, France Duration: 19.01.2013 → 19.01.2013

Conference

Conference	12th International Marketing Trends Conference
Country/Territory	France
City	Paris
Period	19.01.13 → 19.01.13

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Deutschen Sportwagenherstellers",

author = "Christian Scheiner and B. M{\"a}hler and Baccarella, {Christian V.} and Voigt, {Kai Ingo}",

year = "2013",

language = "Deutsch",

note = "12th International Marketing Trends Conference ; Conference date: 19-01-2013 Through 19-01-2013",

}

TY - CONF

T1 - Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Deutschen Sportwagenherstellers

AU - Scheiner, Christian

AU - Mähler, B.

AU - Baccarella, Christian V.

AU - Voigt, Kai Ingo

PY - 2013

Y1 - 2013

M3 - Konferenzpapiere

T2 - 12th International Marketing Trends Conference

Y2 - 19 January 2013 through 19 January 2013

ER -