Pioneer vs. Follower: The Time-To-Market Dilemma --- Results From An Empirical Study

Kai Ingo Voigt, A. Brem , Christian Scheiner

Abstract

Empirical findings regarding the relationship between innovation and market structure are scanty (Mansfield 1984; Pohlmeier 1992). However, in fast moving industries with short product life cycles, time-to-market can be seen as a key source of competitive advantage. Hence, time-to-market issues are a broadly discussed topic, especially in the context of product development (Voigt et al. 2007).
Original languageEnglish
Title of host publicationThe Boundaries of Innovation and Entrepreneurship: Conceptual Background and Essays on Selected Theoretical and Empirical Aspects
Number of pages29
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2008
Pages115-143
ISBN (Print)978-3-8349-0833-9
ISBN (Electronic)978-3-8349-9679-4
DOIs
Publication statusPublished - 2008

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