For Those About to Rock – Social Media Best Practices from Wacken Open Air

Christian W. Scheiner*, Nick Hüper

*Corresponding author for this work


Social media has become the communication channel of choice when companies and organizations are confronted with crisis situations or emerging events. Within this study, a single crisis situation is examined. The metal festival Wacken Open Air from 2015, organized by International Concert Service, has been chosen as a case study where heavy rain falls before the event led to a crisis event. The study gives insights into the usage of social media by International Concert Service and offers best practice examples of how to handle such difficult situations.

Original languageEnglish
Title of host publicationSCSM 2017: Social Computing and Social Media. Human Behavior
EditorsGabriele Meiselwitz
Number of pages17
Volume10282 LNCS
PublisherSpringer, Cham
Publication date13.05.2017
ISBN (Print)978-3-319-58558-1
ISBN (Electronic)978-3-319-58559-8
Publication statusPublished - 13.05.2017
Event9th International Conference on Social Computing and Social Media
- Vancouver, Canada
Duration: 09.07.201714.07.2017
Conference number: 191939


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