Abstract
Social media has become the communication channel of choice when companies and organizations are confronted with crisis situations or emerging events. Within this study, a single crisis situation is examined. The metal festival Wacken Open Air from 2015, organized by International Concert Service, has been chosen as a case study where heavy rain falls before the event led to a crisis event. The study gives insights into the usage of social media by International Concert Service and offers best practice examples of how to handle such difficult situations.
Original language | English |
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Title of host publication | SCSM 2017: Social Computing and Social Media. Human Behavior |
Editors | Gabriele Meiselwitz |
Number of pages | 17 |
Volume | 10282 LNCS |
Publisher | Springer, Cham |
Publication date | 13.05.2017 |
Pages | 362-378 |
ISBN (Print) | 978-3-319-58558-1 |
ISBN (Electronic) | 978-3-319-58559-8 |
DOIs | |
Publication status | Published - 13.05.2017 |
Event | 9th International Conference on Social Computing and Social Media - Vancouver, Canada Duration: 09.07.2017 → 14.07.2017 Conference number: 191939 |