Social media has become the communication channel of choice when companies and organizations are confronted with crisis situations or emerging events. Within this study, a single crisis situation is examined. The metal festival Wacken Open Air from 2015, organized by International Concert Service, has been chosen as a case study where heavy rain falls before the event led to a crisis event. The study gives insights into the usage of social media by International Concert Service and offers best practice examples of how to handle such difficult situations.
|Title of host publication||SCSM 2017: Social Computing and Social Media. Human Behavior|
|Number of pages||17|
|Publication status||Published - 13.05.2017|
|Event||9th International Conference on Social Computing and Social Media |
- Vancouver, Canada
Duration: 09.07.2017 → 14.07.2017
Conference number: 191939