Analyzing an Ecosystem for Complex Consumer Services

Mirjana Radonjic-Simic, Frank Wolff, Dennis Pfisterer


Complex consumer services denote an arbitrary combination of services that fulfil a particular need based on consumer-defined context and requirements. While contemporary service environments are predominately supply-oriented and focused on the provision of single services, complex consumer services require dynamic and co-evolving networked structures (i.e., business ecosystems) to support consumers requesting and transacting such complex services. This paper outlines a consumer-oriented business ecosystem by describing its actors, primary roles, and the value exchanges between them, as well as, illustrates the structural leverage points relevant for the development and growth of such an ecosystem.
Original languageEnglish
Title of host publicationServiceology for Services
EditorsYoshinori Hara, Dimitris Karagiannis
Number of pages7
Place of PublicationCham
PublisherSpringer International Publishing
Publication date01.07.2017
ISBN (Print)978-3-319-61239-3
ISBN (Electronic)978-3-319-61240-9
Publication statusPublished - 01.07.2017
Event5th International Conference on Serviceology - Vienna, Austria
Duration: 12.07.201714.07.2017
Conference number: ICServ 2017


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