A Case about the diffusion of co-creation expertise in organizations

This research explores the diffusion of co-creation expertise at a large German high tech company. The experiences and learnings of a team of innovation managers who in the last two years conducted three co-creation projects in the company build the empirical basis of the research. Hence, this article contributes to the ongoing discussion in innovation literature to enhance the organizational perspective of co-creation research. This research argues that the experiences and learnings of innovation managers who frequently conduct co-creation projects are a valuable resource for organizations. This resource fosters and strengthens the co-creation activities - supposing that innovation managers share their co-creation expertise within their organization. Results focus on the gained co-creation expertise as well as the way how the innovation managers shared their gained co-creation expertise. The paper concludes with managerial implications for organizations that aim to support co-creation activities within their organization and avenues for future research.