For Those About to Rock – Social Media Best Practices from Wacken Open Air

Christian W. Scheiner*, Nick Hüper

*Korrespondierende/r Autor/-in für diese Arbeit

Abstract

Social media has become the communication channel of choice when companies and organizations are confronted with crisis situations or emerging events. Within this study, a single crisis situation is examined. The metal festival Wacken Open Air from 2015, organized by International Concert Service, has been chosen as a case study where heavy rain falls before the event led to a crisis event. The study gives insights into the usage of social media by International Concert Service and offers best practice examples of how to handle such difficult situations.

OriginalspracheEnglisch
TitelSCSM 2017: Social Computing and Social Media. Human Behavior
Redakteure/-innenGabriele Meiselwitz
Seitenumfang17
Band10282 LNCS
Herausgeber (Verlag)Springer, Cham
Erscheinungsdatum13.05.2017
Seiten362-378
ISBN (Print)978-3-319-58558-1
ISBN (elektronisch)978-3-319-58559-8
DOIs
PublikationsstatusVeröffentlicht - 13.05.2017
Veranstaltung9th International Conference on Social Computing and Social Media
- Vancouver, Kanada
Dauer: 09.07.201714.07.2017
Konferenznummer: 191939

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